It may or may not have occurred to many people that Crystal Delta products are branded using bird names. If it has, and you’ve on occasion ruminated on the possible reasoning behind it, then in this post you will get to find out if you were in any way close in your supposing. And if it hasn’t, but you are now curious to find out what story lies behind our choice for branding, then please read on. We hope that our way of thinking, and our style of storytelling will further endear us to you, or at least will have you think of us as a company of people that think things through.
Birds and Humans
- Most countries and indeed states in the world will have national and state birds, alongside a plant, tree, and/or flower. The same can not be said for other animal groups.
- When it comes to the national flags of the world, out of 195 sovereign nations, 21 feature an animal, and of those 15 are birds.
- Of the 16 teams within the Australian Football League, 5 of them are named after birds: Adelaide Crows, Collingwood Magpies, Sydney Swans, Western Australian Eagles, and Hawthorn Hawks. The only notable recurring theme in the league.
How We Move Forward
Crystal Delta is in its name. We didn’t just pick it from a list of available dot com domain names. It represents a weighed and considered choice by the cadre of people that make up this company: By asking ourselves “What kind of company do we want to be?”
We want to be, and be recognised as, the company that helps move things forward. It is the intended and deliberate by-product of our products. So what do birds have to do with moving forward?
The New Symbol